nike - ready to run nyc

This Nike spot showcases fast-paced New Yorkers who keep the city moving, whether they call themselves runners or not. 

Produced by The Custom Family, the campaign features the world’s fastest marathoner, Eliud Kipchoge, alongside the tenacious city dwellers of NYC dashing to make the subway, sprinting through traffic and bounding to sneak a bite from their local bodegas. 

Five additional spots were produced profiling New Yorkers featured in the anthem spot above.