In 2016, Samsung was getting ready to open their state-of-the-art, experiential space, SAMSUNG 837, in the heart meatpacking district in NYC. Samsung 837 is where anyone can try out cutting-edge experiences, take part in interactive art installations, or see a larger-than-life, three-story screen. It is a home for live music performances, exclusive screenings, and podcast recordings. Samsung 837 combines art, fashion, technology, and sport in unprecedented ways. It’s not a store, but a new kind of place filled with ideas, experiences, and Samsung’s latest devices. One of those devices was the Samsung Gear, their virtual reality headset. We were lucky to produce the content that went in the headset.
Please note, the following videos are meant for 360, and were produced for VR headsets. We recommend watching on an iPad if possible, otherwise, just remember to select to select 4K resolution, and be sure to look all around! Enjoy.
‘anatomy’ series
Imagine jumping out of a helicopter onto a mountain and skiing down like an Olympian. Or surfing in the barrel of a gigantic wave. With Samsung’s ‘Anatomy’ series, you don’t have to imagine anymore. At Samsung 837, views would step onto a mechanical surfboard or skis, and experience what world-class athletes got to experience at peak, athletic moments. Despite being designed for the machines, both pieces were awarded Vimeo Staff Picks.
The Anatomy of Surf with Ian Walsh
The Anatomy of Ski with Bode Miller
up close and personal
Meet Rachel Platten, the singer-songwriter behind the hit single, “Fight Song.” Rachel gives us an intimate look at her musical journey, from a young girl who dreamed of singing on stage to a struggling 20-something chasing every opportunity to perform. This is the story of who Rachel is and how she became a star. A Samsung 837 original film.
Up Close and Personal was a VR series profiling different musicians in virtual reality.
360 Meals
You don’t need a hard-to-get reservation to visit world-renowned Chef Daniel Boulud’s two Michelin-star NYC restaurant, Daniel. Immerse yourself in this behind-the-scenes look at Daniel’s world as he uncovers the most essential elements of bringing a menu to life, from working in a test kitchen to refining the menu in his office and overseeing the final presentation. Step inside his kitchen, and experience first-hand the secrets to his award-winning French fare. A Samsung 837 original film.
360 Meals was a VR series profiling different musicians in virtual reality.