If given the opportunity, would you drop everything you were doing to go on an adventure? That’s exactly the question The North Face asked a few unsuspecting people as part of its “See For Yourself” campaign, which HIDDEN was lucky enough to produce and direct. We shot everything, from the reactions to the adventures themselves, and the result is nothing short of awesome.

In late October, The North Face “See For Yourself” taxi roamed the streets of New York City and offered to take strangers on an adventure, with no detail given. Those who accepted, even though it meant skipping work, meetings, and other commitments, were whisked away on a variety of trips both near and far: one cab even went all the way to Canyonlands, Utah—a whopping 2,138 miles away from New York City.