Wild Turkey® and Complex, with Creative Director and brand storyteller Matthew McConaughey, hired HIDDEN to produce two exciting new content series. Talk Turkey and The Spirit of Conviction, both explore trailblazers from influential movements who are helping to define culture through acts of personal conviction.
Talk Turkey features the Academy Award-winning actor and producer having meaningful conversations with cultural leaders who are constantly creating, disrupting, and challenging norms while remaining authentic to them. In addition to Talk Turkey, which will air exclusively on Complex's IGTV, Twitter and Facebook, McConaughey narrates The Spirit of Conviction, a series of longer form documentaries on each of the subjects featured in his one-on-one dialogues that will launch on YouTube. With themes of redemption, female empowerment, self-help, and reconnecting with the outdoors grounding each episode, this series will further propel the authentic story of these inspiring individuals.
trap kitchen
This is the story of Trap Kitchen founders Spank and News, rival gang members who used a mutual passion for food to create a successful business in Compton. These episodes highlight how the entrepreneurs are rewriting their narrative and what happens when people put their differences aside and come together for the greater good of the community.
Talk Turkey
The Spirit of Conviction
maya gabeira
Braving some of the biggest most dangerous waves in the world nearly cost Maya Gabeira her life, but the Brazilian surfer turned the experience of almost drowning into motivation. In her first full season back from recovery, Gabeira landed herself in the Guinness Book of World Records for the largest wave ever surfed by a female athlete, proving that sometimes failure is just a springboard for the ultimate victory.
Talk Turkey
The Spirit of Conviction
unyoked
Founded by Australian brothers Chris and Cam Grant, Unyoked allows people to camp out in eco-sustainable cabins. These episodes break down how the sibling entrepreneurs found their inspiration and the importance of helping people unplug from the daily rigors of life by bringing them back to nature.
Talk Turkey
The Spirit of Conviction
dan buettner
Dan Buettner is a professional explorer. The award-winning journalist and best-selling author’s mission to find the fountain of youth is the inspiration for his company Blue Zones. Through his travels, Buettner has uncovered common threads among people who live the longest and has made it his life’s work to share that with others. Living by the idea that if you don’t take risks then you won’t do anything extraordinary, Buettner has dramatically improved the health of over 5 million Americans through his wellness work.
Talk Turkey
The Spirit of Conviction
